Buster Scher is an entrepreneur, sports media influencer, and memorabilia fanatic. He founded HoopsNation in 2015, which now has over 1 million followers. His podcast, The Buster Show, has had features such as Jerry West, Tracy McGrady, and Tom Brady. I recently had the lucky opportunity to interview him.

1. All NBA All Day was your social media page based on basketball and the NBA which eventually led to you creating HoopsNation. HoopsNation blew up rapidly after you created it, currently having over 1 million followers. When did you realize that social media was going to be your outlet for the future and what made you want to share your passion with other people? “In terms of when I realized social would be the outlet for the future, you know, It’s really all there is for a kid who’s growing up that hasn’t been through college or is not going to go to college and wants to do something, you know, without other people’s permission. That’s really what social media allows and that’s what’s so great about it.”
2. You attended Staples High School and won the award for the Best High School Sportscast in The United States in 2017. What age were you when you realized that you want to have a career in sportscasting? What was the moment when you fell in love with basketball? “You know, I fell in love with baseball before basketball, but I was much better at basketball than I was at baseball. And the NBA was much more lenient from a social media standpoint than other leagues in terms of their content. That allowed me to go further into the basketball space, really.”
3. From September 2015 to October 2017, you broadcasted play by plays and weekly shows on 90.3 FM WWPT. How did broadcasting play a role in what you saw for yourself in the future? “You know, I always want it to be a part of what I do. Hopefully it’s forever more for fun than like a full time thing. That’s just how I see it. I don’t want to dedicate my whole life to it, but I think it’s a lot of fun. It’s one of my top hobbies and I really have just the most fun any time I’m doing it. So yeah, definitely going to continue that.”
4. In October 2018, you started working for the NBA as a show host. What has surprised you about working for the NBA and what have you learned from it? “The NBA is the best. I mean, it’s the greatest league in the world, has the greatest management in the world, has the best athletes in the world. It’s just an incredible organization, top to bottom and I really learned that when I started.”
5. The first show of your podcast, The Buster Show, aired on June 13, 2019 with Daniel Got Hits. What was it like for you to start your podcast? “I learned a lot of lessons. I much prefer doing them virtually now. It’s a lot less work. I used to bring all this equipment downtown and I had to have all these people involved. It was really a big process. Now it’s a lot easier.”
6. You have had features on your podcast such as Cassy Athena, Jerry West, and Tracy McGrady. What has it been like to work with these big names? What is the best piece of advice that you have gotten from any of your features and who was it from? “Oh, I love it! They’re all the best! Just encouragement from guys like Tom Brady. I mean, it goes a long way.”
7. In September 2019, you won the Sports Business Journal New Voices Under 30 award. Did this inspire you to continue your podcast and what does the award mean to you? “Definitely, definitely inspiring. You know I’m not a huge awards guy in general, but hey, I’d be lying to you if I said it didn’t feel good. So definitely a shout out to the Sports Business Journal. They’re a great organization and, you know, pretty cool. Pretty cool to see.”
8. The Crew League was started in September 2020. You are the head broadcaster and host for the sensational YouTube show. Big names such as Jack Harlow, Quavo, and 21 Savage have played in the league. How did the Crew League start and how did you get involved? How do you see basketball culture and hip-hip culture blend together? Who is a rapper that you want to be on The Crew League? “It’s so much fun. They pitched me before the first season started and asked if I would be involved and what capacity. Given my broadcasting background, that was the place that we wanted to go with it, and I’m glad we did because I love doing it. Basketball and hip hop, they go hand in hand.”
9. You are also very passionate about memorabilia. Can you tell me about how you got into memorabilia and what it means to you as a passion? “I’m also passionate about memorabilia. This is true. I’ve been into collectibles and cards since I was super young, like 13, 14. I was, you know, flipping baseball and basketball cards even younger, probably. I mean, I was collecting cards from when I was super young, like five plus. Memorabilia is just the next more like adult phase of that. Everything from Abraham Lincoln and George Washington documents to Spongebob to a lot of different stuff. I just love doing it.”
10. What is the best piece of advice that you can give to me and your fans that you have learned throughout your life? “Best piece of advice that I can give to you and fans that I have learned, you know, great things to take time. Stick with things, let it compound, do what you love, that is also a good business. Anything is definitely possible. I definitely did not think that what I have been fortunate enough to be able to do was by this age, so definitely very grateful.”
11. Where do you see yourself in the future and what are your goals in the sports media industry? “You know, impossible to say. Goals in the sports media industry on the other hand you know just to keep building media properties, hopefully acquire more in the future and put things out that people want to watch and enjoy. That’s really the crux of it.”